How do radio stations know you’re listening?

Most people think that their listening habits determine which radio stations are the most popular. They ‘ re partially correct. It listens for hidden audio streams embedded in radio station (or network) signals that tell Nielsen Audio what you ‘ re listening to – or at least what you ‘ re in range of “hearing.”

How are radio ratings calculated?

The percentage (or share) of radio listeners within a given demographic and daypart. It is calculated by dividing the Average Quarter-Hour Persons by the Total number of Average Quarter- Hour Persons in the Metro. The size of a station’s AQH target audience relative to its total AQH audience.

What do the numbers on a radio station mean?

The numbers on your radio dial represent frequencies used by your local radio stations. If the FM dial is set at 89, the radio signal you hear is broadcasted at 89 MegaHertz (MHz), or 89,000,000 cycles per second.

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How do you attract radio listeners?

Here are 20 ways you can promote your radio station to get on top and increase your listeners.

  1. Build Marketing Lists.
  2. Write Blog Posts.
  3. Cross-Promote with Other Stations.
  4. Build a Social Media Presence.
  5. Optimise Your Station with SEO.
  6. Target Your Audience.
  7. Submit to Internet Radio Directories.
  8. Connect with Guests.

What radio station has the most listeners?

Characteristic Listeners reached in thousands*
BBC Radio 2 14,362
BBC Radio 4 11,105
BBC Radio 1 8,915
BBC Radio 5 live 5,219

Who has the most listeners on LBC?

Eddie Mair celebrates his highest reach on LBC with 911,000 listeners tuning in every week. In London, LBC is the number one commercial station in hours and share – and now reaches 1.4m people each week, an increase of 230,000 listeners in the past year.

What are the top 10 radio markets?


2021 Market Rank Market 12+ POPULATION
1 New York, NY 16,110,500
2 Los Angeles, CA 11,469,700
3 Chicago, IL 7,952,400
4 San Francisco, CA 6,764,400


How do radio stations make money?

Terrestrial radio stations do not charge their listeners for the product they create and distribute. Instead, they make a profit from the ads they sell, the special events they hold, the syndication of their most popular shows and in some cases the special services they can provide to other radio stations.

What does ppm stand for in radio?

PORTABLE PEOPLE METER ( PPM ) These audio measurement meters are used in 48 of the largest markets in the U.S. PPM panelists carry their meters throughout the day, and the meters record the audio they listen to. Nielsen uses the data to produce local ratings reports for each market, which it delivers monthly.

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Which travels farther AM or FM?

In AM broadcasts, sound signals are encoded by changing the amplitude, or maximum height, of radio waves. AM broadcasts use longer wavelength radio waves than FM broadcasts. Because of their longer wavelengths, AM waves reflect off a layer of the upper atmosphere called the ionosphere.

Why does AM and FM radio sound different?

The difference is in how the carrier wave is modulated, or altered. With AM radio, the amplitude, or overall strength, of the signal is varied to incorporate the sound information. With FM, the frequency (the number of times each second that the current changes direction) of the carrier signal is varied.

What happens if you put radio stations that transmit the same frequency close to each other?

If it all stopped there, things would be rather simple; but, unfortunately, other factors come into play. First, you can ‘t put stations on the same frequency that are too close together in a geographic area. They will interfere with each other.

What are the benefits of performing an activity like a radio play?

The advantage of a radio play over a staged play is that you can set your play in any location and time that you choose and change location quickly and easily using words and sound.

What skills are involved in being a radio listener?

There are many skills that are required to be a radio listener, and first and foremost of course to be a good listener, you need to be able to understand and listen. Second, you also need to be skeptical about what you hear.

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What are the three types of radio advertising?

Radio advertising comes in three main categories: live reads, spoken by an on-air personality; sponsorships, which show a business sponsoring a radio segment such as traffic or weather; and produced spots, which can incorporate dialogue, background music, sound effects, or even a short, catchy tune known as a jingle.

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